Warchest Magic

Promotional advert produced for The Warchest, a hobby shop based in Dun Laoghaire, Ireland.

The aim for this project was to find a way to show off products for a niche audience in a way that could grab the attention of people who may not be familiar with them. To achieve this, I looked back to the classic Marks and Spencer ads that made food… sexy. A parody of those was a great fit for the products the Warchest sells, and lets customers see that the shop has a light-hearted and fun attitude – crucial in getting people to attend events there.

I’ve also created a number of additional posts, images and even a website for The Warchest, which can be seen in a full case study here.